top of page
Candice Chen
Python Projects
Predictive & Customer Analytics
A collection of three Python-based analytics projects applying statistical modeling, machine learning, and customer segmentation to real-world business questions.
Amazon | Review Score Prediction
Analyzed e-commerce data using Latent Dirichlet Allocation (LDA) to uncover product and review patterns and explore factors associated with higher average review scores.
H&M | Sales Performance Prediction
Applied Multinomial Logistic Regression to H&M apparel sales data to examine whether consistent predictors could be used to classify and forecast performance across multiple years.
Black Friday | Customer Segmentation
Used cluster analysis to segment households based on Thanksgiving survey responses, helping identify distinct customer groups and inform potential Black Friday marketing strategies.
bottom of page
































































