Candice Chen
Projects
Through projects in analytics, visualization, customer insights, and marketing, I explore how data can reveal opportunities, inform strategy, and support meaningful business decisions.
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02
Understanding What Drives Brand Success.
A competitive deep dive into The Ordinary to explore how its brand strategy contributes to strong sales performance within the beauty and skincare market.
03
From Down Jackets to Global Luxury.
An in-depth analysis of how Moncler transformed from a down jacket brand into a global luxury fashion icon through customer experience and brand strategy.
04
Understanding Performance Through Financial Data.
A financial analysis of Levi Strauss & Co.’s five latest annual reports, examining financial trends, business performance, and competitive positioning within the apparel industry.
05
Understanding the Impact of Pricing on Sales.
A data-driven analysis exploring how holiday price reductions and external factors could influence future sales performance.
06
Building Loyalty Through Better Customer Experiences.
A strategic redesign of Alo’s loyalty program focused on strengthening customer retention and deepening customer engagement.
07
Exploring Business Questions Through Python.
A collection of three Python-based analytics projects applying statistical modeling, machine learning, and customer segmentation to real-world business questions.